The Nvidia GeForce Experience includes a telemetry package (source) that’s reporting back some data well described in their GeForce Experience Privacy Policy:
To make this happen, we need to know your PC’s hardware, software for gaming and content creation (including settings, usage, and how well they run), GeForce Experience feature usage, and geographical region.
If you opt-in to recommendations, we will show you games, apps, and rewards that you might enjoy. If you opt-in to sharing technical data, you’ll send us error logs to help us find and fix bugs. You can configure collection and usage of your data by visiting Privacy Settings.
This has been added because it’s clearly Tracking Software.